Before touching your white-label app’s backoffice, you need 6 assets ready. This isn’t about “perfect” design — it’s about avoiding 2 weeks of rework when you find out a piece is missing. Here’s the real checklist, in the order you’ll need each item.
1. App name (and verification before)
Before spending time designing a logo, decide the name. Practical criteria:
- Short: 1 or 2 words (avoids truncation on phones)
- Unique: search both stores for fitness-niche conflicts
- No generic terms as the main name: “Fitney App” works worse than “Fitney” because “app” is read by stores as a descriptor, not a brand name
- Domain available: if you plan to use your own domain (recommended), check availability at GoDaddy, Namecheap or similar
Do this first because the name influences everything: logo, colors, copy tone.
2. App icon (logo)
The app icon is ONE 1024×1024 square that’ll appear in the corner of your member’s phone, at a final display size of about 60×60. Golden rules:
- Transparent PNG, high resolution
- Simple shapes — circles, isolated letters, geometric forms. Thin details disappear.
- High contrast — works on both light AND dark backgrounds
- No text (or at most 1-2 large letters) — small text is illegible
- Vibrant colors — navy blue, black and gray disappear; green, light blue, orange, red pop
If you don’t have a designer, tools like Canva, Looka and Hatchful (Shopify) generate acceptable app icons in minutes. You can refine with a designer later — icon updates don’t require resubmission.
3. Color palette (primary + secondary)
White label uses the colors you define in 3 main places: login screen, action buttons and progress charts. You need:
- Primary color (main buttons and actions): strong, with good contrast on light and dark backgrounds
- Secondary color (accents): complementary to primary
- Success color (positive, goal achieved): typically green
- Warning color (negative, missing data): typically red or orange
Important tip: test the primary color on a button against a WHITE background AND a BLACK background. If it disappears in either, choose another or have an alternate. Apps running in dark mode are now the majority.
Free tool: Coolors.co generates palettes and shows contrast scores.
4. Store screenshots
Apple asks for 3-10 screenshots per device (regular iPhone and Pro Max), and Google asks for 2-8. These are NOT decorative — they’re your TOP salespeople inside the store. Tips:
- Use mockups (video of your app rendered inside an illustrated phone) instead of raw screenshots
- The first screenshot is the most important — put the main benefit there (“personalized workouts with execution videos”)
- Add 1 marketing line per screenshot (“Track your progress week by week”)
- Show realistic data, not placeholders (“Workout A — 4 sets of 12 reps” instead of “Lorem ipsum”)
Fitney provides screenshot templates you just adapt with your brand.
5. Store descriptions
Two pieces of text:
Short description (50-80 characters): appears in search results. Focus on direct benefit:
- ❌ “AI-powered fitness management platform with analytics”
- ✅ “Your workout, your diet, your results — in your branded app”
Long description (4,000 characters): people who click the listing read this. Ideal structure:
- 1 proposition sentence (what the app does for whom)
- List of main features (5-7 bullets)
- Target audience (who it’s for)
- CTA sentence (“Download now and start your first workout”)
Avoid health outcome promises (“lose 10 lbs in 30 days”). That gets rejected.
6. Privacy policy
Apple and Google require a public URL to your policy before approving the app. If you don’t have a custom domain, you can publish it as a sub-page on the Fitney site under your white-label plan. If you have a domain, host it there.
Minimum content: what data you collect (name, email, training data), how you store it, with whom you share, how the user can request deletion. Fitney provides a customizable template.
Final check before submitting
Before clicking “submit” in the backoffice, ensure:
- Active Apple and Google developer accounts
- Logo 1024×1024 transparent PNG uploaded
- Palette defined and tested in dark mode
- Unique app name in both stores
- 3-5 screenshots generated and reviewed
- Short + long description filled (no outcome promises)
- Privacy policy published at a public URL
- 1-3 workout templates and 1 sample meal plan registered (so Apple doesn’t reject for “empty app”)
This checklist resolves 90% of what gets fitness apps rejected on both stores. The other 10% are technical details the platform handles.
Conclusion
Visual identity isn’t about artistic talent — it’s about preparation. Whoever spends 1 day organizing these 6 assets launches the app in 1 week. Whoever improvises spends 1 month redoing things.
Discover Fitney’s White Label plan and configure your branded app in just a few days.